eyeblog

Q&A with Markus Schwade from Robert Marc

2010-12-17T03:53:00.000-08:00

Markus Schwade, our representative from Robert Marc is in town for trunk shows at three of our Schaeffer Eye Center locations. He brought the amazing Fall 2010 collection which features tortoise shell, an eyewear must which is recharged with new primal colors.

We took the opportunity to ask him a few questions at our Mountain Brook office:

SEC: How long have you been working at Robert Marc?
Markus: I just celebrated my 10 year anniversary this week.

SEC: Where are you from?
Markus: Originally, I am from Germany, but I am based at our headquarters in New York now.

SEC: Where did the inspiration for the signature Robert Marc temple originate?
Markus: The inspiration for the temple is from historical designs. Specifically from the hinges of early eye wear when materials were assembled. It is an internationally registered trademark.

SEC: What is your favorite frame from the new collection?
Markus: I love the 168. It is absolutely beautiful and works very well on many faces.

SEC: What sets Robert Marc apart from other frame vendors?
Markus: There are consumers that are label-driven and consumers that are quality-driven. We concentrate on eye wear only; we don't make handbags or shoes. That's why we also like to work with Schaeffer Eye Center. You also cater to the discerning customer by providing a high quality product.

SEC: How long have you been personally working with Schaeffer Eye Center?
Markus: Ever since your last rep left the company; about 8 years now.

SEC: Just for fun. What is your favorite restaurant in Birmingham when you come to visit?
Markus: Definitely Satterfield's!

If you would like to meet Markus and see the Fall 2010 Collection from Robert Marc, he will be the Hoover and Colonnade locations today and tomorrow. Visit our Facebook Event Page for more details.

Oliver Peoples 2011 Collection to Arrive at Schaeffer Eye Center

2010-11-01T13:01:00.000-07:00

"Focus on Fashion"

The Schaeffer Eye Center Team recently met with Oliver Peoples to preview the 2011 collection and we are excited about the fabulous new frames arriving in our offices in time for the holidays.

In addition to the gorgeous frames, Oliver Peoples provides some of our favorite marketing campaigns and we just love the 2010 Campaign Video featuring Elijah Wood and Shirley Manson. The 2011 Campaign is super sexy and stars real life couple, Devendra Banhart and Rebecca Schwartz. Expect the short film to debut after the first of the year. You can learn more about the inspiration behind the 2011 Campaign from Oliver Peoples.

We asked some of our optical staff to tell us their favorites for the new season:

Sophia Cosper from our Mountain Brook Office:
The WACKS has a great modern feel while still representing the Oliver Peoples tradition of old Hollywood. It definitely has a strong yet feminine brow line and frames the eyes nicely in this image. The larger lens size and the retro styling make it very relevant in the high end optical market. This is a frame for someone who is stylish and fashion forward but likes a little bit of a classic look.

Borden Burns from our Colonnade Office:
I like the LIPSOFIRE because it has the retro-glamour that calls to mind the aesthetic savvy of fashion Goddesses Edith Head and Carrie Donovan. I also like that its form lends nicely to the function of ample sun protection. The proportions are smaller than what have been dominant for the past five years or so (which makes for clean, refreshing lines), but still maintain a fashionable assertiveness that never goes out of style.

Bernadette Cherie from our Hoover Office:
The RACY provides ultimate glamour. This frame gives the wearer celebrity status and sex appeal. It is a great ode to vintage Hollywood.

Tell us which frame you like!

3 Fun Events, 3 Great Causes... In Just 5 Days

2010-10-22T12:12:00.000-07:00

"Eyes on the Community"
By Joy Myers

One of the great things about being a part of Team Schaeffer is being involved with so many great organizations in the community. I'll be honest that the Schaeffer Eye Center Crawfish Boil is what originally drew me to this great company. During the last ten years in Birmingham I have discovered that this city thrives on festivals and events. We definitely know how to "party with a purpose!"

With that in mind, from time to time I'll blog about some of the organizations we support and the events, fundraisers and parties that keep us all entertained while we give back to the community. Enjoy and hope to see you there!

Thursday, October 28 - Bone Bash Supporting the Arthritis Foundation
Check out a fun evening at Park Lane, with hors d'oeuvres, music by The Undergrounders, dancing and silent auction! Dress in Costume or Cocktail attire with great prizes and games. Be sure to look for the Schaeffer Eye Center Fendi sunglasses in the Silent Auction. For more information, visit the Arthritis Foundation.

Saturday, October 30 - Birmingham VisionWalk
Join Schaeffer Eye Center at Homewood Park for the 2nd Annual Birmingham VisionWalk. The event is free but donations are encouraged to support the Foundation Fighting Blindness, which funds thousands of research grants for serious eye conditions. A goal of $65,000 has been set for this year's Birmingham event and the organization is well on the way. In addition to the walk, there will be children's activities and refreshments for all. Registration is a 9 a.m. and the walk begins at 10. For more information or to make a donation, visit Birmingham VisionWalk.

Monday, November 1 - Dancing with the Silver Stars
Dr. Jack Schaeffer will take to the dance floor along with community leaders Mayor William Bell, Bonnie Bailey, Dr. Mary Lynne Capiluto, Janie Selfe, James Span and Dr. Douglas Tilt. "Dancing with the Silver Stars Awards Dinner" is a fundraiser for the UAB Center for Aging and will take place at The Club at 6 p.m. Fabian and Jackie Sanchez are the professional dancers who will partner with each of the local dancers. Dr. Schaeffer is scheduled to dance the Tango... an event you don't want to miss! For more information, visit UAB Center for Aging.

Note: Please check back for video of Dr. Schaeffer's dance!

Scary Costumes That Can Hurt Your Eyes

2010-10-14T11:30:00.000-07:00

By: Dr. Jack Schaeffer

Halloween is a favorite holiday for many consumers as it gives them an opportunity to step out of the normal routine and become someone else for a day. Colored or "crazy contact lenses have become a popular costume accessory in recent years and can enhance the appearance of any character, but consumers need to be aware of the risks associated with wearing them.

With the increase of Hollywood using specialty contact lenses in costuming and special effects, we are seeing an increase in demand for colored and specialty lenses at Schaeffer Eye Center. What people may not realize is that you need a prescription for these lenses even if you do not have any vision needs. That is because contact lenses are a medical device that are regulated by the FDA and should be treated like any prescription contact lens.

You don't ever want to risk the only set of eyes you have. Without proper fitting and guidance from a licensed optometrist, you could do sever damage to your eyes from bacterial eye infections or scratching of the cornea.

Learn more in this video about the risks of specialty contact lenses

You can learn more in this video about contact lenses and proper fittings.

Tips for Wearing Contact Lenses from the American Optometry Association:

See an optometrist for your regularly scheduled contact lens and eye examination and for a proper fitting and prescription.
Always wash your hands before handling contact lenses.

Carefully and regularly clean contact lenses, as directed by your optometrist. Rub the contact lenses with fingers and rinse thoroughly before soaking lenses overnight in sufficient multi-purpose solution to completely cover the lens.

Store lenses in the proper lens storage case and replace the case every three months or sooner. Clean the case after each use, and keep it open and dry between cleanings.

Only fresh solution should be used to clean and store contact lenses. Never re-use old solution. Contact lens solutions must be changed according to the manufacturer's recommendations, even if the lenses are not used daily.

Always recommend contact lens replacement schedule prescribed by your optometrist.

Remove contact lenses before swimming or entering a hot tub.

Barton Perreira Featured in Wall Street: Money Never Sleeps

2010-09-22T06:59:00.000-07:00

This Friday marks the opening day of Wall Street: Money Never Sleeps in area theaters. Michael Douglas returns in the sequel as the notorious villain Gordon Gekko and finds himself on the outside of the financial world he once dominated.

Costume designer Elle Mirojnick also reprises her role to dress the characters, and outfits Gekko in a pair of Barton Perreira glasses available exclusively in Alabama at Schaeffer Eye Center locations.

Mirojnick is credited for costume designer for more than 50 movies, including several Michael Douglas films. In Wall Street: Money Never Sleeps, Douglas’ character undergoes a fashion transformation as he emerges from jail and works to redefine himself in a new era.

Repost for a chance to win tickets to Friday’s show at Vestavia Rave Theaters!

Oliver Peoples + Schaeffer Eye Center

2010-09-16T09:49:00.000-07:00

Schaeffer Eye Center has collaborated on a postcard to be distributed. Hope you get one and if you want one, leave a comment and we'll send one to you. The post card has a savings of $50 towards Oliver Peoples frames for eye and sunglasses.

Limited edition Oakley Frogskin

2010-09-13T08:21:00.000-07:00

Oakley continues its collaboration with snowboard company Grenade as the two team-up on a new pair of the brand’s iconic Frogskins model. Taking on a much more playful approach than last year’s version, the shades feature a tone-two fade upper with black iridium lenses adding a bit of balance. Call any of the Schaeffer Eye Centers to have us special order these frames.

Oakley Frogskins + nitraid

2010-08-30T06:54:00.000-07:00

Tokyo based skate brand, nitraid's AGITO, teams up with Oakley on a collaborative Frogskin. The sunglasses keep the same Frogskin model with an Amber Black frame and Iridium Polarized lenses. Limited quantity so these will be gone quick. Hits Japan first, but will arrive stateside soon.

Call Schaeffer Eye Center at 1-888-987-2020 to have these special ordered.

Paul Smith Celebs

2010-08-16T07:51:00.001-07:00

Paul Smith seems to popping up everywhere lately with their sunglasses this summer. We have Michael Cera (Arrested Development, Superbad, Scott Pilgrim Vs. The World) sporting PS-509 and fresh from his "decision", Chris Bosh of the Miami Heat. Looks like he made the right decision... by going with the "Bolan" frame from Paul Smith.

You can check out these frames at any of the Schaeffer Eye Centers in Alabama. Just call 1-888-987-2020 for more information.

Oakley's Razor Blade frame

2010-08-02T09:35:00.000-07:00

The History of Oakley is a new design concept from Staple Design. They have released the "Razor Blade" (circa 1997) and the "Jawbone" which features SWITCHLOCK technology. The SWITCHLOCK feature allows the lower part of th frame rim to open allowing for easy access to quick lens changing.

The "Razor Blade" is available in very limited quantities and can be special ordered from Schaeffer Eye Center.

SALT Optics' new 2010 sunglasses

2010-07-22T07:00:00.001-07:00

Need Rx or regular sunglasses for the summer? Check out SALT Optics at any of our offices at Schaeffer Eye Center.

STPL x Oakley Eyewear

2010-07-15T09:16:00.000-07:00

Both the Oakley Radar and Eyeshade make a comeback from the Oakley archives, each with a fitting colorway and theme. The Eyeshade frame is ideal for cycling, running, and tennis. THere are available by special request and Oakley has only produced a handful amount.

Oakley Frogskins: Purple/Clear frame

2010-07-02T07:58:00.000-07:00

Oakley began their "Fade Series" a while back. This new Purple-Clear scheme with mathing violet iridium lenses. Just like their other frogskins, they are limited in quantity and are available through the Oakley site or by special order at Schaeffer Eye Center.

Ray-Ban 2010 Summer Sunglasses

2010-06-16T15:11:00.000-07:00

Ray Ban has just released a whole new batch of sunglasses for Summer 2010. The classic models which include the Original Wayfarer, Aviator, Clubmaster, 59mm, 58mm, and the RB4140.

Call any of the Schaeffer Eye Center offices for availability.

Schaeffer Eye Center on NBC 13's Daytime Alabama

2010-06-14T07:09:00.000-07:00

Mosley Tribes: Beaded Lydel

2010-06-04T07:45:00.001-07:00

Fusing the elements of Native American arts and culture, Mosley Tribes presents the newest addition to the Lyndel Sunglass category. Patterned after Native American hand-woven blankets, both temples are individually hand laid using ceramic beads. This is a limited edition sunglass and will be only at Oliver Peoples Boutiques and select stores starting July 2010.

Maybe we can order some for those who are serious.

via: hypebeast

Photos from new Schaeffer Eye Center commercial

2010-06-02T09:46:00.001-07:00

Just a preview of the upcoming commercial from Schaeffer Eye Center. Location was at the ABOVE bar at the Redmont Hotel. Lots of locals showing off frames for the new 2010 season.

Thanks again to Brian Chan for taking the pictures!

Jay-Z + Jack White= "Ray Bans"

2010-05-27T11:52:00.000-07:00

Thanks to Lyndsey S. for the find!!!

Jay-Z and Jack White Collaborate On New Track Titled "Ray Bans" (Studio Session Pics)

THURSDAY, MAY 27, 2010 AT 1:01AM

We'll just leave you with this for banter, Yes Please! Jay and Jack were in the studio working their collaboration titled “Ray Bans” at Third Man Records in Nashville, TN. Apparently, it also appears that Hov's wife Beyonce and Amy Winehouse were also in attendence during this studio session as well (Hmmmmm.... Lets hope more than one song was worked on.)

In an interview with GQ UK earlier this year White said of the hook up: “I just did a record with Jay-Z...We did a song together a few weeks ago. It was incredible. I played him something that I’ve been kicking around for a while and he immediately came out with words for it. It’s unbelievable-sounding.”

This track is shaping up to be the most anticipated record to watch out for this year (Sorry Dre.)

UPDATE: Photos taken down at the request of the Photographer.

via: http://www.somekindofawesome.com/journal/2010/5/27/jay-z-and-jack-white-collaborate-on-new-track-titled-ray-ban.html

Oakley Frogskins: OriginalFake and Lance Armstrong

2010-05-24T07:43:00.000-07:00

Oakley has teamed up with OriginalFake and the Lance Armstrong team to create a very limited edition release of Frogskins. The OriginalFake trademark of "XX" is repeated on the inside of the frame. These Frogskins will be released only at the OriginalFake store in Tokyo on May 29th.

Via: Hypbeast

Schaeffer Eye Center @ Region's Charity Classic

2010-05-20T07:02:00.000-07:00

The Region's Charity Classic was this past week. It's a great event that generates a lot of donations to charities all over the state of Alabama. Schaeffer Eye Center is no stranger to the community and charities as well. We had our eye out last week for those enjoying the weekend in their glasses. Feel free to grab and use for your Facebook or Twitter profile. Also, we'd love for you to "like"us and follow us.

Thanks again to Brian Chan for the photos!

Bo Jackson- Versace

Brandon M.- Ray-Ban

Liz G. & Heather H.- Chanel, Fendi

Edie K.- Kaenon

Paul B.- Oliver Peoples

Laurel M.- Ray-Ban

Kelse H.- Ray-Ban

George N.- Ray-Ban (Vintage)

Virginia F., Andrew F. & Julie M.- Ray-Ban, Oakley, Ray-Ban

Julie L.- Oakley

Tim M.- Oakley

Candi B.- Ray-Ban

Blaine H.- Mosley Tribes

Andy E.- Nike

Troy Lee+ Oakley

2010-05-19T09:23:00.000-07:00

Adding to a collaboration from the past, Troy Lee pairs up with Oakley again to customize a Jupiter LX model for Oakley's Signature Series. The front of the frame is featuring an illustrated graphic with the frames via a multi-colored 7-layer process to create a contrasting effect. Not sure of the color of the lenses, but those seem to be another key feature. These are available online at the Oakley site or any by special request at any Schaeffer Eye Center.

Via: hypebeast

Ray-Ban's Aviator glasses turn 60

2010-05-12T13:34:00.000-07:00

Just in time for summer, a total of 6 color schemes will be released in June from Ray-Ban. The Virgins' Donald Cummings presents himself as a contributing director for the new direction of the Aviator as the company recognizes its iconic style. Happy 60th!

via: hypebeast

Regions Charity Classic

2010-05-10T12:05:00.000-07:00

Going to the Regions Charity Classic this weekend? We'll be there taking pictures again. Wear your sunglasses and we'll try to look for you...

On location at the 2010 Schaeffer Eye Center's Crawfish Boil

2010-05-03T11:09:00.000-07:00

So the 2010 Schaeffer Eye Center came and went without any weather issues. It was a blast and wanted to give something back to all those that came out this past weekend. We spotted lots of people in their glasses throughout the weekend and wanted to highlight them. It follows as first name, last initial- Brand of glasses...

Thanks to Brian Chan for the photos.

Amber A.- Paul Smith

Whitney A.- Ray-Ban

Sally H.- Ray-Ban

Keith C.- Paul Smith

Justin K.- L.A. Eyeworks

Corgan T.- Paul Smith

Betsy A.- Ray-Ban

Ben L.- Freudenhaus

Regina W. - D&G

Nicole W.- Michael Kors

Gary W. & June L.- Paul Smith's "Berling"

Allison T.- Ogi

Lauren B.- Generic

2010 Schaeffer Eye Center's Crawfish Boil + Camp Smile-a-Mile

2010-05-03T09:02:00.000-07:00

The South-orialist

2010-04-30T07:09:00.000-07:00

One of my favorite blogs, the Sartorialist, is a huge inspiration for an upcoming project for next week. Stay tuned.....

Ray-Ban's "Rare Prints"

2010-04-26T14:01:00.000-07:00

"Taking on Ray-Ban’s iconic Wayfarer sunglasses, this new edition dubbed “Rare Prints” has been designed by graphic designer, fine artist and muralist, Matt W. Moore. Utilizing his spectrum pattern graphics, Moore creates an all-over design that exudes Summer."

Via hypebeast.com

Crawfish Boil Contest

2010-04-19T07:24:00.000-07:00

Want a way to win VIP passes and Ray-Ban sunglasses? Go over to the Schaeffer Eye Center fan page and post a pic of your previous Crawfish Boil experiences. First time or no pictures? No worries... Friend the fan page to enter to win as well.

Here's the jump...

http://www.facebook.com/pages/Schaeffer-Eye-Center/117091278499?ref=ts

Schaeffer Eye Center's Medical Equipment spotlight

2010-04-14T08:13:00.000-07:00

The Schaeffer Eye Care Experience

2010-04-08T07:27:00.001-07:00

Check out Daytime NBC's Brooke explain her experience with Dr. Schaeffer.

Vroom Vroom...

2010-04-06T10:47:00.000-07:00

Swing by the Hoover office of Schaeffer Eye Center for a quick ride in the street legal Indy race car. You can also register to win tickets to this week's IRL race at Barber's Motor Track. We'll be giving rides and drawing for tickets until 4pm today only!!!

Here's the address:

1598 Montgomery Hwy

Hoover, AL 35216

Exclusive Sneak Peek 2: Paul Smith pre-summer 2010 frames

2010-04-02T06:33:00.001-07:00

"Maguire"

"Karlson"

"Gibbons"

"Colyer"

"Chadwick"

"Cecile"

"Bray"

"Arielle"

Just got the new frames from Paul Smith's early 2010 Summer line. Early favorite frame is the "Gibbons". Stay tuned on our Facebook and Twitter links for updates as to when they will arrive at Schaeffer Eye Center.

Exclusive Sneak Peek: Pre-summer 2010 from Oliver Peoples

2010-03-31T11:19:00.000-07:00

"Wilder" in TPT_MKG

"Strummer" in BLC_PG

"Shepard" in GM

"Roni" in BK

"Pierson" in COCO

"Matine" in OG_MKG

"Luv" in SYC

"Lainie" in DKBD

"Connolly" in BG_OG

"Carel" in MBK

The guys and gals from Oliver Peoples were gracious to send me a pre-summer 2010 look at their new frames for sunglasses and ophthalmic frames. Check out the upcoming frames and know that I'll let you all know when they arrive at Schaeffer Eye Center. Who knew AL would be given a sneak peek...

2010 Schaeffer Eye Center's Crawfish Boil

2010-03-22T11:46:00.000-07:00

It's that time of year again... We're proud to announce the line-up for the

2010 Schaeffer Eye Center Crawfish Boil. Here's the line-up for this year:

Friday (April 30th)

Alice in Chains

Akon

Seether

Theory of a Deadman

Fuel

Saturday (May 1st)

Goo Goo Dolls

Train

B-52s

Jay Sean

Jason Derulo

The Rocket Summer

Tickets will be on sale this Friday (March 26th) at ticketmaster.com or other ticketmaster outlets (Publix).

Advanced tickets:

$20 for single day ticket and $35 for 2-day passes

$60 VIP tickets per day available this Friday too.

Vintage Paul Smith and Oliver Peoples

2010-03-08T13:10:00.000-08:00

Found a link about a new optical store that houses vintage Paul Smith and Oliver peoples frames. Seems it's a bit interesting that this boutique is from the son of the president of Oliver Peoples, Larry Leight. The place is called A. Kinney Court and it also houses fashionable accessories on top of vintage eyewear. Check the link and see for yourself.

Resort/Spring 2010 frames

2010-03-03T14:40:00.000-08:00

The new sunglasses and ophthalmic frames have arrived from Oliver Peoples, Paul Smith, and Mosley Tribes. The featured frame in this post is the Paul Smith "Berling." What drew me to this sunglass was that the frame was the matte plastic. Come by any of the Schaeffer Eye Centers to see the new collections!!!

Oakley Frogskins: Happy Valentine's Day

2010-02-11T07:25:00.000-08:00

Looks like Oakley will be releasing only 30 of these special Valentine's Day Frogskins. It has a clear candy red frame that fades to white and the lenses are red iridium to match the frame. The bad also contains Oakley logo candy heart. Not available to the public yet. This one will be very hard to obtain.

New Mosley Tribes

2010-02-10T06:50:00.000-08:00

Menswear label, NATIVE SON, has teamed up with Mosley Tribes to release their own exclusive frame. The debut of the frames will be seen at New York's Men's Fashion Week. The frames come in 3 lens options.

(Via hypebeast)

Oakley Frogskins: Fade Series

2010-02-05T07:08:00.001-08:00

Oakley releases their Fade Series that will launch this month. The frame above is their Rootbeer Cyan Fade colorway, with blue iridium lenses. These frames will be available through the Oakley site as well as select retailers.

(via hypebeast)

Limited Edition Oliver Peoples Sunglasses.

2010-02-04T08:04:00.000-08:00

Balmain, a prestigious French couture house, has teamed up with Oliver Peoples to release 2 styles of limited released sunglasses for Spring 2010. The frame is a bold, unisex style that is "Rock-n-roll insptired" and "mixed-medai style." The frame above is The Balmain I that has a smooth metal top with acetate-enclosed lenses to provide the illusion of a frame front. It's priced at $595 and will be sold in stores only. Good luck tracking this down.

(via hypebeast)

Spotted!

2010-01-26T08:47:00.000-08:00

Jay-Z's sunglasses have been spotted and identified. He wears Oliver Peoples' "Daddy B" frame in black.

Ray Ban Spring 2010

2010-01-22T06:41:00.000-08:00

Ray Ban released their Spring 2010 sunglasses. The first impression is that they are keeping all their classic looks, but adding different colors and materials. Carbon-Fiber Aviators? Yes, please...

(via hypebeast)

From NPR's Health blog

2010-01-18T07:03:00.000-08:00

Nearsightedness Is On The Rise

By Maggie Mertens

All those video games, PDAs and television shows that get some of the blame for the obesity epidemic may be hurting your eyes, too.

Myopia -- or nearsightedness -- has skyrocketed since the 1970s says a study in the latest Archives of Ophthalmology, and part of the reason could be our modern behavior.

Reading this blog is probably straining your peepers. (iStockphoto.com)

The analysis drew upon eye tests of a nationally representative sample of thousands of people, age 12 to 54, between 1999 and 2004. The results were compared with those from a similar study done from 1971 to 1972. Back in the 70s the test showed that a quarter of Americans were nearsighted. The latest study shows that number jumped to 41.6 percent of those tested.

What's causing this decline in eyesight? Well, more kids these days spend their time playing on screens in front of their faces than running around outside where things to see are farther away, one of the study's authors told the Los Angeles Times.

It's kind of evolution at work, Dr. Kenneth Goins, a professor of ophthalmology at the University of Iowa, tells us. He says environmental factors, like what we spend our days looking at, can change our eyes.

"I'm sitting at my desk right now in front of my computer and maybe this sedentary near-work is not good for us," Goins says. "But you know, I'm a professor and I have to sit down, I have to write papers, I have to do these things. They're part of my day and it's the same for my children."

The paper suggests that myopia is on the rise because more people are being formally educated, which means they're doing more "near-work," like reading and writing. Goins agrees, but says all those screens in our life play a role too: "With everyone using PDAs and computers there is going to be an increase in myopia in general."

Myopia is common and relatively easy to treat. It can be corrected with contacts or glasses, or the laser surgery.

But we should be alert to those behavioral factors that we have control over, says Goins. "Should we have our children go outside and play more, instead of playing on their Game Boy? Yes."

Goins says ophthalmologists have known about the connection between near-work and myopia for years. Goins sees the problem all the time, performing two surgeries this morning before our conversation.

He says the study, though small, provides solid documentation for the upward trend in myopia. Either people change their nearsighted ways, he says, or "it's going to be good for business. More surgery for me."

2010 is here...

2010-01-08T11:31:00.000-08:00

Barton Perreira's 2010 line of sunglasses. Enjoy and there will be more 2010 lines coming in the next few weeks. Oh and glad for the University of Alabama for winning last night. Way to keep the trophy in the South.

End of the Year:

2009-12-29T13:42:00.000-08:00

Lots of new frames and brand came into the sunglass scene. I must say that I've noticed a lot of hard-rimmed plastics being the "trend" in 2009. It was the year of the wayfarer design that made a big splash as well. However, while Ray-Ban will always evolve their classic Wayfarer design, (this year they had different color tones and old-school frogskins) Retro Super Frames made the biggest impression. Their Black Flat top frame was the frame that made the biggest impression in 2009. Happy New Year!!!

Check out the frame and their website:

retrosuperfuture

Color Changing Contacts for Diabetics.

2009-12-24T06:27:00.000-08:00

Contact lenses that act as a glucose monitoring system for diabetics aren't exactly a new idea, but it looks like a group of researchers from the University of Western Ontario might be a bit closer to making them a reality, as they've now received a $200,000+ grant from the Canada Foundation for Innovation to further develop the technology. The secret to their contacts are some "extremely small" nanoparticles that are embedded in the hydrogel lenses which, like some similar systems (such as those pictured at right), react to the glucose molecules in tears and cause a chemical reaction that changes the color of the lenses -- thereby informing the wearer when their blood sugar is too low or too high. What's more, the reseachers say the same basic idea could also have a wide range of other applications beyond glucose monitoring -- for instance, being used in food packaging to indicate if the food is spoiled or contaminated.

(via engadget.com)

Neck Face+ Brigada

2009-12-18T08:36:00.001-08:00

Neck Face and Brigada link up in the release of the following “Pazzo by Reynolds” Sunglasses. The Brigada brand was originally kick-started back in 2005 with three well-known skaters at the helm, Andrew Reynolds, Jim Greco and Erik Ellington. The Neck Face designed sunglasses feature his signature black and orange colorway. Little ornaments are incorporated into the frame including a stud and logo while the box features the artwork of Neckface. Available via Beams.

(Via Hypebeast)

Stanley Donwood + Oakley Jupiter

2009-12-15T07:21:00.001-08:00

Oakley’s latest artist series sources the United Kingdom’s Stanley Donwood to instill his creativity on a pair of Jupiter sunglasses. Known as one of Britain’s notable contemporary artists, his influence and visibility has extended across many parts of Europe and Tokyo. The sunglasses feature an abstract motif that includes both a cloth case and hard case. The Stanley Donwood x Oakley Jupiter is available now atOakley with a retail price of $225 USD.

(via hypebeast.com)

Donwood's most publicized work was the album art for Radiohead's Hail to the Thief cover.

Stussy + Nitro Microphone sunglasses

2009-12-10T08:51:00.000-08:00

Stussy and Nitro Mic have worked together to create a wayfarer style sunglass that will be released soon. It's pretty simple and has a rounder bottom of the lens. The black frame works well with the dark lens tint as well. Release is soon. Frame was found from (highsnobiety)

Ray Ban's Ultra Wayfarer

2009-12-08T07:25:00.001-08:00

Hypebeast just posted their finding of Ray Ban's Ultra Wayfarer which has 18k gold engravings and a special polarizing layer on the lenses. It's available for about $360 from 80s purple. Hopefully Santa will drop this down the chimney...

SUPER FRAMES: Leather?

2009-12-03T09:00:00.000-08:00

If I had a vote on the newest sunglass trend, it would be for SUPER. Their original flat top black can't stay on shelves and now they just released the flat top black in leather. It's Italian leather with the Zeiss lens as well. Hope Santa brings this to me for x-mas.

GQ webisode- Get Framed

2009-11-30T07:12:00.000-08:00

Great tips for those who are looking for new frames.

Moscot

2009-11-24T09:39:00.001-08:00

Moscot has just introduced their "Yukel" frame and is available in Japan at the moment. The hard plastic on the top of the frame is stylized circa 1960s. With tortoise and black available, these are limited and you can get them from this Japanese store. Hope you can read Japanese...

Oakley's Carbon Fiber sunglasses

2009-11-19T07:37:00.001-08:00

Got $4,300 laying around? Of course, who doesn't in this economy? With that state of mind, Oakley just released their top of the line, Oakley C-Six. The whole frame is made from carbon fiber and the lenses are said to be the lightest Oakley has ever produced.

Here's the link if you want more info on it. C-Six

Ray Ban on "Black Friday/Cyber Monday"?

2009-11-18T09:03:00.000-08:00

Taken from the article from HYPEBEAST: (Good luck for those looking to grab a pair)

New York-based artist Maya Hayuk has created a small collection of 150 Ray-Ban Wayfarers for the Sunglass Hut as part of a larger cause to support Luxottica’s OneSight charity. Coming in at a price no more than the retail $140 USD for a pair of in-line Wayfarers, the hand-painted selection spans five different colors with a release set for the Sunglass Hut SoHo, New York store on Black Friday, November 27th and a further roll-out on Cyber Monday, November 30th. Each store will get 50 pairs will the remaining allottemnt will be made available on the Sunglass Hut website.

New Line from: Barton Perreira

2009-11-11T08:12:00.000-08:00

The new frames from Barton Perreira. The Stirling and Suspect are for men and the women have the New Romantic and Temptress to look at.

People of Walmart: Alabama

2009-11-10T06:59:00.001-08:00

People of Walmart finally posted up a picture of a submission from Alabama. That's right, Alabama. Although I can't tell which store it is, the picture above may be enough not to go further in on an investigation. It's been about 2 months for PoW to post something from the "Heart of Dixie", and I'm glad they did.

Update...

2009-11-06T07:58:00.001-08:00

Last week was very busy. We had the Magic City Classic, Hex in the City, and numerous Halloween parties. Here is a compiled list of things that happened this week. I'm caught up so next week will be a little more consistent. Enjoy!

SEASAME STREET TURNED 40 THIS WEEK!

Julian Casablancas' album came out and he's already doing cool covers. He's going to do one of this Christmas song from an old SNL show:

SNL Christmas Song

And lastly, the original "The Office" is from U.K. Lots of people don't know this, but it was created a few years before the American version. Luckily for us, Adultswim as picked it up and will be airing the show on Friday nights. If you can't wait that long, here's a link for 2 of the episodes: http://video.adultswim.com/the-office/index.html

Have a good weekend!

11th Dimension

2009-10-29T13:40:00.000-07:00

Lil Wayne is never tired...

2009-10-28T07:40:00.000-07:00

Even though Weezy is going to jail for a year, it won't stop him from making mixtapes and tracks with musicians from the entire musical spectrum....including Weezer:

Weezer feat. Lil Wayne- "Can't stop partying"

He also has a new mixtape with probably the best lyrics to his date. Best rapper alive? It's getting closer to being a true statment.

Tired of Vampires...

2009-10-26T12:44:00.000-07:00

So it was one thing to have the "Blade" movie turn into a franchise. It was another thing to see Alan Ball's post "Six Feet Under" show, "True Blood", to garner success. I understand the whole Twilight series. But now the vampire fad has gone too far with Stephen King writing his first comic book within a vampire universe.

I just hope the vampires stay away from college football, J Clydes, and my car.

Article from thedailybeast.com

Only in Alabama:

2009-10-22T11:43:00.000-07:00

His wife's boyfriend? Really?

Humor:

2009-10-20T08:27:00.000-07:00

Stuff White People Like is a very funny website. I myself am guilty of about 46% of the list.

Enjoy: Stuffwhitepeoplelike

FUN!

2009-10-16T15:03:00.000-07:00

Been a LONG week. Kings of Leon last night, NAACP fashion show and gala this weekend. Here's a video that is really cool. Have a good weekend.

We're bombing the moon!

2009-10-08T10:19:00.000-07:00

Tomorrow morning at 6:30 AM, NASA plans to bomb a part of the moon to conduct further studies on the moon's surface to find signs of water. Will you be up early to watch it?

Here is the link of the NASA page to watch tomorrow: Watch live

Here is the article from National Geographic.

Birmingham is ranked #42 out of 55 smartest cities!!!

2009-10-06T10:56:00.000-07:00

Take that Mississippi! Just kidding. Glad we made the list of the smartest cities in the U.S.

Here's the whole list and slideshow courtesy of the daily beast

Vampire Weekend fans...

2009-10-05T11:30:00.000-07:00

here is a link for a free download to vampire weekend's new single.

enjoy:

http://www.vampireweekend.com/

Lewis Lethers + Effector Eyewear

2009-10-05T10:40:00.000-07:00

Go this from Hypebeast:

Previously working alongside of of the most renown names in Japanese fashion, English company Lewis Leathers

collaborates this time with Japanese eyewear brand Effector on a set of sunglasses and eyeglass frames. Three different styles can be seen, each featuring black plastic finishes, which have become a staple in the contemporary

fashion scene. Stay tuned for further information as it arrives.

And the Nobel Prize goes too....

2009-10-05T10:31:00.000-07:00

These three scientists have discovered key information on how cells age. Even though it's not the fountain of youth, it's a step in the right direction.

Here's the NPR article about it: Research on Aging Cells...

Eye Spy: 2010 Oliver Peoples Spring preview

2009-09-29T07:03:00.000-07:00

Oliver Peoples has released a preview of their 2010 Spring line. The new Spring line features Elijah Woods and Shirley Manson as their models. Thumbs up on the preview.

Check it out.

MIT researchers tout about retinal implant

2009-09-25T08:48:00.000-07:00

Thanks to engadget for the article:

While it's still a bit early in development, and has yet to actually be implanted in anyone, this new retinal implant certainly seems to have the researchers at MIT excited, who say that tests with blind patients could begin within the next three years. The basic idea behind it was apparently inspired by the cochlear implants that have proven successful in restoring people's hearing, although in this case the implant works by electrically stimulating damaged nerve cells that would ordinarily send visual signals from the retina to the brain. According to the researchers, however, the system would only work on folks that have lost their sight due due retinitis pigmentosa or age-related macular degeneration, and it wouldn't restore complete sight, but could let them see enough to find their way through a room or walk down a sidewalk (which is certainly no small feat). They'll also have to wear a special set of glasses (or visor, if you prefer), which will not only wirelessly send images to the implant, but keep it powered wirelessly through a set of coils.

Facebook at...work?

2009-09-22T06:54:00.000-07:00

This may be the dream job for some people out there, because I know it would be mine. Facebook has posted up pictures of their California work space. Check out the pictures of their office. Wonder what they did with the cubicles? Ha

Facebook office

nice pictures for a rainy day

2009-09-18T08:11:00.000-07:00

GQ contributer writer in fashion has its own blog called the Sartorialist. He pretty much goes around the city and captures public people with high sense of fashion and styles.

Check it out: The Sartorialist

fall lines....The Hundreds

2009-09-15T06:49:00.001-07:00

West coast company, The Hundreds, just gave a closer preview into their "eyeware" collection coming out soon. The majority of the frames are wayfarer styles with different colored frames and lenses. Check out the previews and pick your favorite...

The Hundreds

fall lines....SUPER

2009-09-15T06:44:00.001-07:00

SUPER's new fall/winter 09/10 line has a preview off of hypebeast's website. There has to be a way to get these into AL. Any ideas? Might just have to order them online and show them off around town...

Hypebeast

Oakley Frogskins

2009-09-04T07:21:00.001-07:00

Commonwealth and Oakley have teamed up to create 150 pair of camo framed frogskin sunglasses. They will only be available at the Commonwealth stores in VA and DC. However, they did say that on Sept their online store would hold a certain amount. Get those refresh clicks ready for their website on Monday.

cmonwealth.com

New SUPER Spring Collection

2009-09-03T07:03:00.000-07:00

SUPER has released a preview of their Spring 2010 line of their SUPER retro frames. I'm starting to realize that these are some what popular. Their signature frame, flat black, was sold out 7 days online and in stores when there were restocked on Aug 17th. Crazy. Go online and check them out, and please ask for theses at Schaeffer Eye Center. The more people ask, the better the chances of them being sold in AL. It's a long shot, but it's worth the shot.

Spring 2010

Eye Spy: People of Walmart

2009-09-02T07:56:00.000-07:00

The server for the booming website is being fixed because they experienced a 700% increase this past week. For now, if you haven't seen it, you're missing out.

www.peopleofwalmart.com

It's exactly what you think it is and more.

Nike

2009-08-28T08:33:00.000-07:00

Once again, Nike, makes some of the best sports commercials. It's amazing how slowing things down makes everything look 45% better. Dave Chappelle was right all along.

Best Friday in August

2009-08-28T08:14:00.000-07:00

A lot of thing have happened this week...

Apple has released it's new leopard upgrade, Snow Leopard, today and lots of upgrades and better efficiency. Plus, it's not that bad of a price. $29.

http://www.apple.com/

Found out that President Obama wears Ray Bans.

Christian Lander, author of Stuff White People Like, spoke to UAB and we had drink at Speakeasy afterwards.

http://stuffwhitepeoplelike.com/

Kids Got the Disco is tonight

And to top off this week...Red Bull Soapbox Derby will be in Atlanta Saturday. http://redbullsoapboxusa.com/Atlanta-2009/default.aspx

GQ's 25 "lame" colleges

2009-08-26T09:34:00.000-07:00

Ran across this gq article and just wanted to see your thoughts....

http://men.style.com/gq/features/landing?id=content_10779

Jay-Z's "Run this town" video

2009-08-26T08:28:00.000-07:00

New Jay-Z video for "Run This Town." His Blueprint 3 album is gaining a lot of hype and buzz. He even has one of the 2 producers from Empire of the Sun. Can't seem to see the sunglasses, but Rihanna's frames are much like Kanye's ones about 2 years ago.

Oakley Frogskin's "Bacon"...?

2009-08-25T07:46:00.001-07:00

DQM has created the most "unique" frogskin look to date. They have used a bacon like them for the frame. The sunglasses will be limited to 50 and only at the DQM location.

The Hundreds

2009-08-19T12:34:00.001-07:00

One of my favorite clothing stores, The Hundreds, have just posted a preview of their take on sunglasses. I'm really starting to think that shades will become the new sneaker craze... We'll see. The Hundreds are most known for their Bomb logo and targets a skating demographic. However, in the recent year, they've hit the main stream...hard. This frame above will definitely be on my Christmas wish list.

Thanks to hypebeast for the article.

LIberty & Co. teams with SUPER sunglasses

2009-08-18T13:29:00.001-07:00

A brand that has made interesting in-roads as of late thanks to collaborations on a street level including footwear with Nike Sportswear, Britain’s Liberty & co and their well-known floral patterns and prints make the jump to eyewear form. Seen in three different patterns, the eyewear is available exclusively at the Liberty & Co. flagship store.

Here's the link from Hypebeast. Liberty + SUPER

2009-08-17T07:44:00.000-07:00

The FRAY - Heartless from IE HAGY on Vimeo.

Nice cover of Kanye's "heartless"

Flat top frames

2009-08-14T13:05:00.001-07:00

Flat top frames are starting to make a staple in the sunglass world. Seems as though it's the new style for frames. With that being said, Common Projects and Moscot New York, took the classic wayfarer look and added a matte black finish for the frame. Other features are the glossy tonal detailing and the minimalistic branding. They are going for about $350. Oh and they are very limited in supply. Good luck getting these.

Kings of Leon at BJCC

2009-08-14T07:41:00.000-07:00

Red Mtn Entertainment announced this morning approximately 7:15 AM that Kings of Leon would be performing Oct. 15th. Tickets go on sale Aug. 22nd at 10 AM via ticketmaster. Not a fan of ticketmaster, but a fan of KOL. Hope to see everyone there.

Thanks to al.com

G.I. Joe

2009-08-12T12:26:00.001-07:00

G.I. Joe's star, Sienna Miller is featuring Oakley's new nanowire polarized sunglass.

Talk about having things made in America, too bad Sienna isn't. ha

2009-08-04T09:15:00.000-07:00

Blogging from Lollapalooza starting Thursday. Wonder who else will be there and the amount of hipster sunglasses. I wonder if Urban Outfitters will have a shortage on neon-framed sunglasses?

Oliver Peoples

2009-08-04T08:56:00.000-07:00

Eye Spy: DeLorean

2009-07-31T09:31:00.000-07:00

So there is a company helps people restore DeLoreans. the average price for one of these 80's icons is about $30,000. I would do it if I had the money, but in the mean time here is the link to browse around.

DeLorean

Eye Spy: Cazal in Japan...?!?!?

2009-07-30T14:28:00.000-07:00

Wow, so I am pleased to say that Cazal is going into the Japanese street wear. Not too bad. They are combining with the popular Japan street wear company TI$A to introduce the above frames called the 951.

Here's the link...

Here's the quote from Hypebeast.com:

Vintage eyewear purveyors Cazal offer a new pair of their popular 951 sunglasses in collaboration format, working up a slick colorway alongside avant garde Japanese streetwear label TI$A. Aside from the new colorway, the shades are paired with a special TI$A belt for added security and style. Retailing for (Approx. $714 USD)

Eye Spy: Paintmyalbum.net

2009-07-29T09:59:00.000-07:00

Ran across a really cool idea if people have a lot of spare time. There are a few guys that take classic album covers and translate them into Microsoft Paint. The picture above is of a classic Beatles cover. Comment below if you can figure out the album title.

Anyways, it's a cool idea and not a bad thing to try to do if there was a rainy day. Just saying.

Paintmyalbum.net

Eye Music

2009-07-27T09:45:00.000-07:00

Avett Bros. will be in Tuscaloosa on Sept. 20th, Sunday at 8:00 PM.

Tickets are $25 and here is the link.

Avett Bros.

Damien Hirst at the Tour de France!

2009-07-24T07:57:00.001-07:00

A few posts back, I referenced artist Damien Hirst as designing a bike for Nike and Lance Armstrong. The unveiling came through yesterday with this Trek butterfly design.

Very cool how Nike is reaching out into the art community.

via: hypebeast

Solar "Sunflowers"

2009-07-21T07:16:00.001-07:00

Toyota is "growing" some awareness with their 3rd generation Prius by providing free solar powered wifi and charge stations for the general public. The picture above is in Boston and will "sprout" around all major U.S. markets for the next 30-45 days. Hope those were enough corny flower related tie-ins.

via:engadget

Kid Cudi- "Make Her Say" ft. Kanye West and Common

2009-07-20T10:18:00.001-07:00

Kid Cudi |MTV Music

Really good song. Wonder why it took them this long to make the video. My new goal this week is to find what Cudi and West are wearing in terms of sunglasses.

My guess....Supers.

Urban Meyer in AL...??

2009-07-16T13:11:00.000-07:00

It turns out that not even a monsoon can stop the Florida Gators. Coach Urban Meyer was reported to have given a speech in Hunstville earlier this afternoon. I wonder if any of the local radio stations will spin something to get people talking. I'm hinting at the what Mr. Finebaum wrote about Meyer going to Notre Dame. Guess you CAN make lemonade out of apples...

Here's the article, hopefully it won't take a life of its own:

Meyer doubts Utah could survive SEC grind

Loree Rodkin sale

2009-07-16T09:26:00.000-07:00

Just a head's up to those that enjoy high-end jewelry and fashion: (Thanks Lyndsey)

Modern with Medieval touches, Loree Rodkin's jewelry has been worn
everyone from Madonna to Michelle Obama. From platinum gold earrings
and necklaces to yellow gold bracelets, each piece in this collection
is hand-engraved by a team of seasoned artisans.

* Begins Thursday, July 16, 12:00 pm EST
* Ends Saturday, July 18, 12:00 am EST

Visit the sale:
http://www.gilt.com/s/loreejuly?tlp=1%3Dtype%253Dreminder%2526version_id%253D5740%2526key%253Demail_click%2526login_key%253D9990465awxutmnyvhumwkmebbp wxtnwfhdaojiak